Like it or not, Internet-based social media ranging from websites and blogs to Wikis and Facebook and MySpace have changed communication in general and public relations in particular. The new media as a general definition, refers to innovating forms of interaction between people and technology, is about the relationship between people and instruments of communication.
Examples of new media: blogs, video games, virtual worlds, Wikipedia or any mobile device, interactive televisions and even sites and emails. Most recent are podcasts and Twitter, a free social network and micro-blogging service. Many people and companies understand the necessity of communicating online, but having a site is simply not enough anymore. There is a trend in which now a source of information is also a blog and an online presence on famous now, Twitter. The online space its a dynamic one and is continuously growing with companies, politicians, journalists or regular people.
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